THE GUCCI ART GUIDE
(Graduation project / Amsterdam Fashion Institute)
Behind all those layers of dust, paint and anonymous faces there are many hidden stories yet to discover. They all remind us with dignity that every life has extraordinary emotions and happenings in it. Because in fact, the lives, dreams, and inspirations of the people linked to these artworks are surprisingly timeless and recognizable. Which makes the border between the present and past paper-thin
Gucci’s renaissance man, Alessandro Michele, will remind us of the power and the timelessness of classic art with the Gucci Art Guide. A guide that navigates you through museums all over the world by showing his vision on one of the brand’s biggest inspirations of all time, to create new opportunities to share art and its history. A celebration of his point of view, in which he traces parallels between the most unlikely events in life, memorable Gucci moments and pieces that belong to his aesthetic. To spark new interests and make people feel more comfortable around classic art.
Art Direction / Concept Creation / Graphic design
(Graduation project / Amsterdam Fashion Institute)
Behind all those layers of dust, paint and anonymous faces there are many hidden stories yet to discover. They all remind us with dignity that every life has extraordinary emotions and happenings in it. Because in fact, the lives, dreams, and inspirations of the people linked to these artworks are surprisingly timeless and recognizable. Which makes the border between the present and past paper-thin
Gucci’s renaissance man, Alessandro Michele, will remind us of the power and the timelessness of classic art with the Gucci Art Guide. A guide that navigates you through museums all over the world by showing his vision on one of the brand’s biggest inspirations of all time, to create new opportunities to share art and its history. A celebration of his point of view, in which he traces parallels between the most unlikely events in life, memorable Gucci moments and pieces that belong to his aesthetic. To spark new interests and make people feel more comfortable around classic art.
Art Direction / Concept Creation / Graphic design
