P A U L P O I R E T R E B R A N D I N G
(Amsterdam Fashion Institute)
In collaboration with Senna Meerman, Iri Pauwels, Tjade de Jong & Esther Havinga
For this project, we analysed a dead fashion brand: Paul Poiret to see which had led to the demise of the brand. After we researched new opportunities, we repositioned the brand and created a breand strategy book. This book shows a comprehensive research and marketing analysis, a new market segmentation, target group analysis and new visual and informative strategic recommendations for a rebranding.
Concept creating / Visual Identity / Graphic Design
(Amsterdam Fashion Institute)
In collaboration with Senna Meerman, Iri Pauwels, Tjade de Jong & Esther Havinga
For this project, we analysed a dead fashion brand: Paul Poiret to see which had led to the demise of the brand. After we researched new opportunities, we repositioned the brand and created a breand strategy book. This book shows a comprehensive research and marketing analysis, a new market segmentation, target group analysis and new visual and informative strategic recommendations for a rebranding.
Concept creating / Visual Identity / Graphic Design
